Detention of Suspected Terrorists - Free Essay Example

Sample details Pages: 2 Words: 718 Downloads: 2 Date added: 2019/07/30 Category Society Essay Level High school Topics: Terrorism Essay Did you like this example? Border controls are measures taken by a country or multiple countries to monitor its borders in order to regulate the movement of people, animals and goods. With the UK having voted to leave the European Union in 2016, it means that in the near future the UKs border security will be much tighter and more difficult to access. As for the EU, its counter-terrorism strategy was adopted shortly after attacks in Madrid in 2004 and in London in 2005. The attacks in Paris in 2015 accelerated the development of new measures. Almost 8,000 Europeans from over 20 different countries are believed to have travelled to areas in conflict in Syria and Iraq to join jihadist terrorist groups, according to Europol. Although there is a decrease in the amount of people travelling recently, the number of returning foreign fighters is expected to rise if Islamic State is defeated militarily or collapses. Don’t waste time! Our writers will create an original "Detention of Suspected Terrorists" essay for you Create order Deportation/Detention of Suspected Terrorists After the terrorist attacks in the USA on 11 September 2001, President George Bush declared a war on terror. He argued that the need to counter terrorism and keep people safe overrode the obligation to respect human rights. Guantnamo Bay is a prison camp that was established by the United States in January 2002 as a place for the US authorities to hold people who were believed to be enemy combatants in this war on terror. The first detainees were transferred to the prison camp on 11 January 2002. In October 2012 Abu Hamza was deported from the UK after a lengthy 8 year legal battle and many appeals to maintain his British passport. Abu Hamza (born Mustafa Kamel Mustafa in Alexandria, Egypt, in 1958) came to the UK in 1979 with a student visa. In 1980 he became married to Valerie Fleming, a British citizen who had now allowed Hamza to gain full access to the UK. The couple eventually got divorced in 1983. Hamza was infamously known for his radical hate speeches towards the west that he gave in London mosques including a speech he gave after the events on 11th September 2001, in which he praised the events and the plane hijacks. In February 2003 Hamza again caused outrage when he described the Colombia space shuttle, which contained Christians, Hindus and a Jewish person as a trinity of evil and said its destruction was a punishment from Allah. Having been 6 years since Hamza was extradited to the USA, it is still feared that his hate speeches might have inspired other radical islamist individuals to either make their own public speeches, or worse, cause an attack on a public place. Stop and Searches Stop and searches are most common within airports worldwide and were mainly introduced along with other security measures after 11th September 2001 and are used in many other public places such as concert venues, theme parks and even on the streets. They are most often used for Police officers to check whether or not the person they are searching has something that could be potentially harmful towards themselves or anyone else in the area. Many people believe that random searches can sometimes be racially discriminating towards minority groups as they feel they are often targeted to be searched rather than Caucasian individuals. Despite all of the racial allegations that stop and searches cause, people would argue that they do help with catching terror suspects and can sometimes make people feel safer knowing that theyre taking place. Cyber Security/terrorism Cyber terrorism is the use of the internet to conduct violent acts that result in or directly threaten the loss of life significant bodily harm in order to achieve either political or ideological gains using threats or intimidation. Methods in which cyber attacks occur most frequently include social media and private emails. According to a report found within an online news source said that There were 638 million attempted ransomware cyber attacks in 2016. These attacks were examples of ransomware attacks, in which peoples emails were frozen and were not accessible and were held under ransom unless the owner paid up. Cyber security groups have been said to be working on ways to prevent the attacks from even reaching people by using computer vaccines. Social media platforms also help to look out for suspicious activities and attitudes. These individuals and groups make pages on different social media platforms as a way to convince civilians that they are legitimate accounts/pages.

Materialism in Pauls Case by Willa Cather Essay - 782 Words

In Pauls Case, Willa Cather manages to apply the emotions, feelings, troubles, and thoughts of modern society, allowing the reader to relate to the story. By incorporating the same heavy burdens that bother and aggravate people in their daily lives, Willa explores the pain and treatment unwanted people experience. Obviously, nobody wants to feel rejection or alienation from the world, but instead they desire to encounter acceptance and agreement with the worlds standards. In the story, the main character, Paul goes through excruciating transformations and lengths to try and impress the people around him. Attempting to belong in a superficial society, Paul loses a part of his identity without acknowledging it and therefore he†¦show more content†¦The fact that Paul?s temperament changes that quickly, just because of high quality clothing demonstrates his cloudy outlook on life. Throughout the story, Paul?s personality depends massively on his comfortability with the setti ng. Expecting to acquire treasures in his life, Paul despises his normal, pitiful life. After the concert, when Paul goes home, ?he experience[s] all the physical depression which follows a debauch, the loathing of respectable beds, of common food, of a house permeated by house odors, a shuddering repulsion for the flavorless, colorless mass of everyday existence.? It shows that Paul does not appreciate the simple things in life, instead he dreams of having a better, more luxurious life. Nevertheless, Paul feels enthusiasm and alive while working at the beautiful theater. ?When the symphony beg[ins] Paul s[its] into one of the rear seats with a long sigh of relief, and los[es] himself ...It was not that symphonies, as such, mean[s] anything in particular to Paul, but the first sight of the instruments seem[s] to free some hilarious and potent spirit within him.....He fe[els] a sudden zest of life, the lights danc[ing] before his eyes and the concert hall blaz[ing] into unimagina ble splendor.? The theater represents Paul?s comfort zone, the place where he feels he belongs and also a place where Paul pretends to play a part in the elite community. Lastly, the actions of PaulShow MoreRelatedPauls Case the Rocking Horse Winner Essay examples1756 Words   |  8 Pagesâ€Å"Paul’s Case† and â€Å"The Rocking Horse Winner† After reading â€Å"Paul’s Case† by Willa Cather and â€Å"The Rocking Horse Winner by D.H Lawrence the reader can realize these stories are warnings against materialism and the longing to have it all. Two different characters both by the name of Paul face a difficult situation, the desire to acquire more money. A substantial number of outside forces of both characters lead them to believe they need more than they already have. While feeling alienated

Essentials of The U.S Health Care System

Question: Write an essay onEssentials of the U.S Health care system. Answer: This video on Chapter: 6 of book Essentials of the U.S Health care system describes facts about U.S health financing system where provider-induced demand is a major hazard for the proper functioning of financing system. From, the video it is clear that U.S healthcare financing system is highly affected by private funding system giving rise to provider-induced demand. Hence, the overall cost of the healthcare system is very high in the United States. The maximum expenditure occurs for managing care and admin resulting a high healthcare maintenance cost. However, only 3% of $ 2,593 billion GDP in 2010 was spent on public health. Therefore, for controlling this moral hazard it is recommended to increase public health funding process. This video explains that any moral hazard on financing system can also lead to major consequences and planned reimbursement strategies work to initiate a positive impact on overall control over these hazards. The video deals on studying the effects of financing and insurance in the healthcare system. The key talking points are moral hazards of financing structures involving provider-induced demand, detailed description on medicare insurance parts and health insurance followed by an explanation on one effective reimbursement strategy utilised in insurance. Lastly, the video describes efforts to accelerate the children health insurance in U.S. The video provides knowledge about the moral issue of provider-induced demand in the financing system as well as strategy to control this defect. In my professional career, I can use this information for implementing the recommended reimbursement strategy of DRGs, APCs, RUGs and HHRGs to control the health expenditures in my working zone.

What Can I Know Essays - Internalism And Externalism, Justification

"What Can I Know?" Over history, the human race has striven for truth and understanding logic. When trying to understand this, a person approaches the philosophical question, "What can I know?" With this philosophical question comes the epic battle between whether or not a person should base an opinion on empicism or rationalism. I believe that I need to be shown facts and logic to understand something, however I also rely on my senses to strengthen my self. First of all empicism is when a person bases what they have seen on pure senses, or when a person just relies on their five senses to explain what they see around them. However, if a person relies on logic and fact, that person is a rationalist. I believe that a person should use facts and logic to explain events, simply because basing something on sight alone is not reliable, and there is nothing to back up ones theory. There are many instances that support my reason to choose rationalism over empiricism. Take the apparent sightings of UFO's (unde fined flying object) people have claimed to see these objects, yet there is little evidence that proves their claim. The question arises how can a person prove this? The answer is they cannot because there are not facts or logic that back it up? Nevertheless, there are the evident sightings of the "lock ness monster," which again is only based on empiciam. Since all of sighting are based on a person's senses. Then, there is the major question of the existence of god. I firmly believe that there is a holy God, and this supernatural being is involved in our every day life. This God is holy and will punish the people that wrong the society, and will praise the goodness. I also believe that this God was the creator of the universe, and the reality that we live in today. Thesis: I believe that rational and logical thinking should be used to solve problems, because 1) Rationalism better explains problems then empiricism, 2) That miracles have reasons and can be explained, in spite of 1) If God is holy then why is there suffering, 2) What evidence proves the existences of God. The holy God can explain miracles and other phenomenal events, because everything has a reason. Miracles happen to praise the good and helps destroy the bad. When a person looks closely at the Bible they may see many stories that involve phenomenal events. With this God have miracles take place for a purpose, in order for the suffering and the bad to be destroyed. Take for example, Moses parting the Red Sea, in this phenomenal event he allowed his people to walk through the parted Sea. When doing this Moses cleared away the water in order for his people to get to the other side, clearly this is a miracle. The story about the parting of the Red Sea has several different versions, but is generally the same. With this God seems to have miracles happen for a purpose to help the good. In conclusion to this thought I believe that God is the creator of miracles and phenomenal events. I believe that I am a rationalist and a person should only rely on logic and facts to understand problems. I believe that when a person thinks with a rational mind they are able to comprehend better. Using an empirical mind a person is just focused on their senses and then that person is limited to just their senses. With this a person cannot use their logical mind. Therefore that person is unable to make an accurate assumption. In conclusion a person should use logical reasoning to solve problems, because logic can be more accurate then a persons senses. An opponent might question how can God be holy and yet have all the sufferings in today's society. My reason to this objection is that God works in mysterious ways and by having suffering now may save people in the long run. For instances if God kills a person now, maybe in a couple years that person took the suffering away from many others. Also, there is another reason why God would have suffering, is to punish another

Crayfish Lab Report Essays

Crayfish Lab Report Essays Crayfish Lab Report Paper Crayfish Lab Report Paper Frequency vs.. Stretch a) In our classroom experiment, after dissecting and preparing our crayfish ail, we sucked up a MR.. Receptor neuron with our electrode to record firing of the nerve as we adjusted the length of the crayfish tail using a string attached to both the uncomplimentary and the end of the tail. Unlike our classroom experiment, the methods for Delicacy and Crevice and Van Gilders experiment dealt directly with the MR.. Strand, to be more specific -the isolated abdominal stretch receptors of the crayfish. In Deletions experiment, the MR.. Strand was held at each end by forceps and a microelectronic was inserted into the cell body of the sensory neuron. Gentle manipulations of the forceps caused a stretch in the MR.. Generating a generator potential in the strand that caused a spike potential in the sensory neuron. As stated earlier, methodically, Crevice and Van Gilders experiment didnt differ significantly because they too interacted directly with the MR.. Receptor neuron. The independent variable in each experiment was the stretch applied to the neuron. The dependent variable for our classroom experiment and Deletions experiment was the firing rate, but Crevice and Van Gilders experiment contained an additional dependent arabletension (which is linearly related to the firing rate). B) According to Crevice and Van Gilders Figure 7, stretch and tension are linearly related. The graphs reveal that with increasing tension, firing rate and tension increase progressively faster. The relationship of both tension and firing rate to stretch are exponential (Crevice and van Gelded, 1961). Because of the differences in our methodical approaches, our classroom experiment is not directly comparable to Delicacy or Crevice and van Gilders. The authors data is much more comparable because Delicacy and Crevice applied stretch erectly to the MR.. Strand, so the stretch in mm is directly comparable for the two. In our classroom experiment, we have a much bigger range because we dealt with the entire crayfish tail, so mulch of the movement in millimeters goes into lifting the tail itself. C) The best-fit curve for my results of firing rate vs Trench applied is exponential. Similarly to Deletions results, my stretch is linearly related to the firing for the first three data points. For the last two values, my scale begins to increase exponentially and starts to resemble Crevice and van Gilders results. Operational errors that could account for differences in the class data would be recordings incorrectly taken before the neuron has adapted (values would be higher). The class dat a supports Deletions linear results, but it could be that our classroom experiment would have increased exponentially with increased stretch. Deletions data is linear in his experiment, but the range of stretch values is considerably smaller than Crevices. Similarly to my experiment, Crevices data also follows this linear trend until it reaches a level of stretch that causes an increase in tension and thereby and increase in the firing rate. In Figure 7 of Crevice and Van Gelded, it is at the two largest values for stretch that the firing rate increases from linear to exponential. The fact that Crevice obtains values for firing rate at larger values of stretch could explain why his results showed exponential growth after a certain value. ) There is a huge amount of variance in the stress vs Frequency relation for the class. Simple biological factors like individual variance could account for the variance in the data. In Table 1 of Crevices paper, he acknowledges that he differences in the receptor taken from the same cross section could have contributed to inaccuracies in his experiment (Crevice 1961 Another biological fac tor that might influence the slope of the stretch frequency curve could be tension. For instance, a less flexible crayfish (i. E. More tense) would have a faster firing rate for a given stretch than a more flexible crayfish would. . Frequency vs.. Time a. In our particular experiment, a spike potential is the action potential of the sensory neuron that is driven by the generator potential. A generator potential n the MR.. Is driven by a net inward current of An+ and Ca++ or an PEPS, after activation of the anchorperson. This generator potential gets the membrane potential to threshold and thereby causes an Action Potential (spike potential). The contributions of the generator adaptation and spike adaptation could be separated experimentally by application of a spike inhibitor, which in Crevices experiment is represented by determination. ) In slowly adapting neurons, spike adaptation makes a greater contribution to overall adaptation. In Figure IA, the spike potential has been isola ted and according to this experiment, the behavior of the neurons spike potential is consistent with what we know about tonic receptors. Under a constant current, the slow adapting neuron transitions from a rapid firing of action potentials to the slower fire represented by larger enterprise intervals. In Figure B, the spike adaptation for the fast adapting receptor, too, is consistent with our knowledge of aphasic receptors. There was an initial firing rate at the onset of the current, but while the current was still applied, we see a drop to zero for the aphasic acceptors firing rate. (Making 1964). Conversely, in Figure AAA and B, where both aphasic and tonic generator potentials are isolated, there is essentially no difference between the two potentials behavior(Making 1964). This suggests that the generator potential has no effect on the behavior of the neurons and its adaptation mechanism. D) In both Figure 10 and my own, the adaptation over some duration to a constant stimulus is logarithmic. According to our overall adaptation result the rate of firing of a slowly adapting neuron slows when exposed to a constant tumulusFigure 10 of Making follows the same form because our classroom experiments also follow a logarithmic curve. ) In my analysis of whether the ion concentration model accounts for both adaptation and the immediate recovery from overstretch, I conclude that this model only partially applies because of its plausible explanation for spike adaptation. According to the Unrest equation (log Anal/Amount), the An concentration inside and outside of the cell could chemically equilibrate. Based on where ANA is determines the deportation of the action potential and if ANA were to drop below threshold (due to equilibration of An concentrations and sm aller influx of An ions), we would not get firing. Conversely, application of the ion concentration model to immediate recovery from overstretch doesnt directly apply because it cant explain how the ion concentrations would immediately become more available extracurricular to provide the ANA needed to cause firing of the action potential. The process of generating a concentration gradient could not logically occur that quickly. Ii) In order to test the sensitivity of a particular ion channel, we could use the attach clamp method and analyze its response to a constant stimulus and see whether or not we get a change in ion influx over time (thats not due to ion concentration).

Consumer Ethics -- Considerations in a Global Market

Consumer Ethics Considerations in a Global Market Many people around the world work to consider consumer ethics and  make ethical consumer choices in their everyday lives. They do this in response to the troubling conditions that plague global supply chains and the human-made climate crisis. Approaching these issues from a sociological standpoint, we can see that our consumer choices matter because they have sweeping economic, social, environmental, and political implications that reach far beyond the context of our everyday lives. In this sense, what we choose to consume matters very much, and it is possible to be a conscientious, ethical consumer. However, is it necessarily this simple? When we broaden the critical lens through which we examine consumption, we see a more complicated picture. In this view, global capitalism and consumerism have created crises of ethics that make it very difficult to frame any form of consumption as ethical. Key Takeaways: Ethical Consumerism What we buy is often related to our cultural and educational capital, and consumption patterns can reinforce existing social hierarchies.One perspective suggests that consumerism may be at odds with ethical behavior, as consumerism seems to bring about a self-centered mentality.Although the choices we make as consumers do matter, a better strategy may be to strive for ethical citizenship rather than merely ethical consumption. Consumption and the Politics of Class At the center of this problem is that consumption is tangled up in the politics of class in some troubling ways. In his study of consumer culture in France, Pierre Bourdieu found that consumer habits tend to reflect the amount of cultural and educational capital one has and also the economic class position of one’s family. This would be a neutral outcome if the resulting consumer practices were not slotted into a hierarchy of tastes, with wealthy, formally educated people at the top, and the poor and not formally educated at the bottom. However, Bourdieu’s findings suggest that consumer habits both reflect and reproduce the class-based system of inequality that courses through industrial and post-industrial societies. As an example of how consumerism is tied to social class, think about the impression you might form of a person who frequents the opera, has a membership to an art museum, and enjoys collecting wine.  You probably imagined that this person is relatively wealthy and well-educated, even though these things weren’t explicitly stated. Another French sociologist, Jean Baudrillard, argued in For a Critique of the Political Economy of the Sign, that consumer goods have a â€Å"sign value† because they exist within the system of all goods. Within this system of goods/signs, the symbolic value of each good is determined primarily by how it is viewed in relation to others. So, cheap and knock-off goods exist in relation to mainstream and luxury goods, and business attire exists in relation to casual clothing and urban wear, for example. A hierarchy of goods, defined by quality, design, aesthetics, availability, and even ethics, begets a hierarchy of consumers. Those who can afford the goods at the top of the status pyramid are viewed in higher standing than their peers of lower economic classes and marginalized cultural backgrounds. You might be thinking, â€Å"So what? People buy what they can afford, and some people can afford more expensive things. What’s the big deal?† From a sociological standpoint, the big deal is the collection  of assumptions we make about people based on what they consume. Consider, for instance, how two hypothetical people might be perceived differently as they move through the world. A man in his sixties with clean cut hair, wearing a smart sport coat, pressed slacks and collared shirt, and a pair of shiny mahogany colored loafers drives a Mercedes sedan, frequents upscale bistros, and shops at fine stores like Neiman Marcus and Brooks Brothers. Those he encounters on a daily basis are likely to assume him smart, distinguished, accomplished, cultured, well-educated, and moneyed. He is likely to be treated with dignity and respect, unless he does something egregious to warrant otherwise. By contrast, a 17 year-old boy, wearing disheveled thrift store attire, drives his used truck to fast food restaurants and convenience stores, and shops at discount outlets and cheap  chain stores. It is likely that those he encounters will assume him to be poor and undereducated. He may experience disrespect and disregard on a daily basis, despite how he behaves toward others. Ethical Consumerism and Cultural Capital In a system of consumer signs, those who make the ethical choice to purchase fair trade, organic, locally grown, sweat-free, and sustainable goods are also often seen as morally superior to those who don’t know, or don’t care,  to make these kinds of purchases. In the landscape of consumer goods, being an ethical consumer awards one with heightened cultural capital and a higher social status in relation to other consumers. For example, buying a hybrid vehicle signals to others that one is concerned about environmental issues, and neighbors passing by the car in the driveway might even view the car’s owner more positively. However, someone who can’t afford to replace their 20-year-old car may care about the environment just as much, but they would be unable to demonstrate this through their patterns of consumption. A sociologist would then ask, if ethical consumption reproduces problematic hierarchies of class, race, and culture, then, how ethical is it? The Problem of Ethics in a Consumer Society Beyond the hierarchy of goods and people fostered by  consumerist culture, is it even possible to be an ethical consumer? According to Polish sociologist Zygmunt Bauman, a society of consumers thrives on and fuels rampant individualism and self-interest above all else. He argues that this stems from operating within a consumerist context in which we are obligated to consume to be the best, most desired and valued versions of ourselves. With time, this self-centered standpoint infuses all of our social relationships. In a society of consumers we are prone to be callous, selfish, and devoid of empathy and concern for others, and for the common good. Our lack of interest in the welfare of others is furthered by the waning of strong community ties in favor of fleeting, weak ties experienced only with others who share our consumer habits, like those we see at the cafà ©, the farmers market, or at a music festival. Rather than investing in communities and those within them, whether geographically rooted or otherwise, we instead operate as swarms, moving from one trend or event to the next. From a sociological standpoint, this signals a crisis of morals and ethics, because if we are not part of communities with others, we are unlikely to experience moral  solidarity with others around the shared values, beliefs, and practices that allow for cooperation and social stability. The research of Bourdieu, and the theoretical observations of Baudrillard and Bauman, raise the alarm in response to the idea that consumption can be ethical. While the choices we make as consumers do matter, practicing a truly ethical life requires going beyond just making different consumption patterns. For example, making ethical choices involves investing in strong community ties, working to be an ally to others in our community, and thinking critically and often beyond self-interest. It is difficult to do these things when navigating the world from the standpoint of a consumer. Rather, social, economic, and environmental justice follow from ethical  citizenship.

Human Values in Management Research Paper Example | Topics and Well Written Essays - 2000 words

Human Values in Management - Research Paper Example The question, however, that is always being asked is to how can human values be defined in context of organizations. Is this a measurable entity or can be weighed in terms of general cognition or perceivable notion. Some scholars say that human value cannot be defined; some suggest it can only be cognitively grasped, or felt instinctively, and shared as an experience. Modern scholars consider conceptualizing human values is a difficult task on account of intertwining of several ideas and thought strands encompassing the term. If classical literature is to be reviewed, then not much of a difference is found between human values. When values are looked into, the search leads to several facets of human existence. But, of late, and in context of organizations, theory of values is being considered for separate study, mainly hailing in the philosophical domain, and widely known as axiology. It is, in fact, the recognition of the importance of human values that has triggered off a wave of d iscussions on organizational ethics which, unfortunately, is often done in isolation and not in conjunction with human values in the same organization. It is normally said that organizational ethics starts getting degraded where human values begin to end. Studies that are normally considered as intellectual or idealistic exercises on human values can be found to have a distinctive and purposive acceptance in areas like management, where it is used in team building, leadership programs and human resource departments. It has always intrigued management studies whether or not human values can be "imparted" to modern managers. Whether it is possible to impart human values as knowledge to these managers? If so, how feasible would that be and what is being done in this direction within and outside of organizations throughout the world. During the last two decades workshops pertaining to this sort of training for managers have become fairly popular among management circles because they are seen as an impetus-giving activity to boost individual, group and organizational performances. Pertinently, the best part of these programs and workshops is that they tend to lap up the content and presentation from the cultural background of the country in which they are held. Each nation has its given traditional set of values that have been passed on from generation to generation and are based on 'ethos' governing the territory. More often than not these values are wed to the human psyche and human values when imparted to the modern managers actually aim at distilling the mind, purging it of negativity and instilling it with purity of thought, word, deed, and action. It is like taking the science of management towards the divinity of an art by nourishing compassion, humbleness and friendliness; and by giving up arrogance, jealousy, and greed. Sticking to the human values always refers to sticking to positive attributes and managements realize that such practices can have positiv e repercussions on businesses through enhanced creativity, selflessness, and enhanced cooperation, better output of work and creation of a general platform that is full of ethico-moral soundness (Chakraborty, 1991). When human values are discussed in organizational context the thrust is primarily on two different types of values. One is at the inter-personal level and another at intra-personal level. Both are related to each other,

1993 Cuisine and Culture of Mexico Research Paper

1993 Cuisine and Culture of Mexico - Research Paper Example However, Mexican people belong to various different cultures and this fusion of diversity is reflected in the rich Mexican culture and tradition. The Official language of Mexico is Spanish and it is the largest and most densely populated Spanish speaking nation in the world. There is no official religion of Mexico but however, during the ancient Spanish colonization, the religion of Roman Catholicism was introduced to the Mexican people. However, a recent census revealed that 95% of the Mexican population is Christian out of which 89% are Roman Catholics therefore Mexico has the second largest Catholic population in the world. The folk art traditions of Mexican are amalgamations of both Spanish and aboriginal Aztec culture. The great contrasts in the Mexican culture are also due to the influence of Pre Columbian art which is portrayed in the curved, linear and three dimensional ceramics produced in Mexico. The ancient Mesoamerican settlements shaped the traditional literature of anci ent and modern Mexico. Netzahualcoyotl was a pre-Hispanic poet and is by far the most famous historical poet in Mexico. The beginning of the 20th century is considered as the Golden Era of Mexican cinema. During this time many historic events were portrayed in the form of stage performances particularly the Mexican revolution was quite dramatically depicted. Modern day Mexican culture shows great inspiration to the Catholic Church. (Solski, 1981) Modern day Mexican cuisine is a fusion of original Mayan and Aztec culture along with the influence of Spanish culture and cooking traditions. Mexico is famous around the world for this unique blend of Spanish and aboriginal cuisine. Mexican cuisine is known for its wide range of flavors and exotic decorations. The unique fusion of ingredients and a variety of spices give Mexican food a unique and

20th Century World Literature a Madmans Diary Essay Example for Free

20th Century World Literature a Madmans Diary Essay In this paper we will research the Chinese Revolution of 1911. Talk about how is Lu Xun’s A Madmans Diary a reflection of China’s revolutionary history, explain how In Diary, who the madman was and what he represented. Also we will look at and explain what cannibalism represented. And then we will discuss how this can be applied to our lives. The Revolution of 1911 was a period of time during Chinese history which overthrew Chinas last imperial dynasty, and established the Republic of China. It was made up of many fights and uprisings. What changed it all was the Wuchang Uprising on October 10, 1911, which was the result of the Railway Protection Movement. This ended with the resignation of the â€Å"Last Emperor† on February 12, 1912, which marked the end of the Imperial rule and set up the Chinas Republican era. A Madmans Diary promoted Chinas education and progress similar to the style of Western civilization thorough first-person fiction that is obscenitively satirical. At the end of the piece, the madman says,† Perhaps there are still children and future generations who have not yet fully adopted Confucian values are the likely candidates for social change. The have not yet read the history books pounding in the ideas of age-old morality and piety and social cannibalism. Their parents have not yet corrupted their belief system. Save the children, and save China. The exact words from the book says that the madman: was one of two brothers: Two brothers, whose names I need not mention here, were both good friends of mine in high school; but after a separation of many years we gradually lost touch. Some time ago I happened to hear that one of them was seriously ill. pg. 131 The Longman Anthology World Literature 2nd Ed The brother that was seriously ill was considered the madman and the only illness he was suffering from was a persecution complexity issue within himself. The madmans ideas represents the changes sought by the Revolution of 1911 which were a spirit of progress and reform at both social and personal levels; the rejection of an tyrannical traditionalism, conformity and ignorance. The madman respects writing as the source of apparent truth but is trying to gain true wisdom through the making of this novel literary. As cannibalism is metaphor for the unfeeling nature of Chinese feudalism, the madman is Lu Xun’s ideal persona. Furthermore, Lu Xun personifies his own ideals through his career choice to pursue writing in an effort to bring about the spiritual awakening that he believes the Chinese are in need of. In the end, Lu Xun effectively places himself as the â€Å"madman† and revolutionary of modern Chinese literature. This story has taught me a lot and I am glad that it was a piece of literature that we had to read. It taught me that no matter how crazy we think we are sometimes we are really the smartest ones in the bunch and it generally is just a persecution complex issue that we have with ourselves which we need to find a way to overcome.

Moral Complexity in the Making and Keeping of Promises Essay examples -

The making of a promise involves the voluntary giving of one's word that, if and when a particular circumstance or situation comes about, one will undertake to act in a manner defined by the terms of the promise one has given. The act of making the promise, in other words, implies a willingness to keep it. What is being agreed is that, on the basis of something said in the past, one's future actions will, insofar as the future is foreseeable, follow a particular course and no other. On the related, but rather different question of the motivation involved in keeping a promise, it may be that the promise-maker's acting or deciding in a particular way places him in a position identical to or in complete sympathy with the person to whom the promise has been made. Equally, it is, possible that events may turn out in such a way as to suggest that to keep the promise would be harmful to the interest of the person to whom it was made. Should this dilemma arise, whether or not the promise is kept must depend upon the particular circumstances of the case. Choosing not to keep a promise in such a situation would be not a demonstration of the promiser's inability to keep his word, but a clear indication of his quite proper awareness that, in deciding what course to take, the promiser has quite properly concluded that the interest of others must be placed before his own. This situation is philosophically interesting in two immediately apparent ways: firstly, because of the questions which it raises concerning the ways in which a present or future obligation might be argued to exist in relation to a promise given in the past; secondly, because it is possible to imagine a society in which the concept of keeping promises does not exist, s... ... that of being possible beneficiaries by my action. They do stand in this relation to me, and this relation is morally significant. But they may also stand to me in the relation of promisee to promiser, of creditor to debtor, of wife to husband, of child to parent, of friend to friend, of fellow countryman to fellow countryman, and the like; and each of these relations is the foundation of a prima facie duty, which is more or less incumbent on me according to the circumstances of the case." Bibliography: Foot, Philippa (ed.) Theories of Ethics Oxford University Press, 1990 Honderich, Ted (ed.) The Oxford Companion to Philosophy Oxford University Press, 1995 Mackie, J. L. Ethics: Inventing Right and Wrong Penguin, 1977 Norman, Richard The Moral Philosophers Oxford University Press, 1983 Ross, W. D. The Right and the Good London, 1930. Moral Complexity in the Making and Keeping of Promises Essay examples - The making of a promise involves the voluntary giving of one's word that, if and when a particular circumstance or situation comes about, one will undertake to act in a manner defined by the terms of the promise one has given. The act of making the promise, in other words, implies a willingness to keep it. What is being agreed is that, on the basis of something said in the past, one's future actions will, insofar as the future is foreseeable, follow a particular course and no other. On the related, but rather different question of the motivation involved in keeping a promise, it may be that the promise-maker's acting or deciding in a particular way places him in a position identical to or in complete sympathy with the person to whom the promise has been made. Equally, it is, possible that events may turn out in such a way as to suggest that to keep the promise would be harmful to the interest of the person to whom it was made. Should this dilemma arise, whether or not the promise is kept must depend upon the particular circumstances of the case. Choosing not to keep a promise in such a situation would be not a demonstration of the promiser's inability to keep his word, but a clear indication of his quite proper awareness that, in deciding what course to take, the promiser has quite properly concluded that the interest of others must be placed before his own. This situation is philosophically interesting in two immediately apparent ways: firstly, because of the questions which it raises concerning the ways in which a present or future obligation might be argued to exist in relation to a promise given in the past; secondly, because it is possible to imagine a society in which the concept of keeping promises does not exist, s... ... that of being possible beneficiaries by my action. They do stand in this relation to me, and this relation is morally significant. But they may also stand to me in the relation of promisee to promiser, of creditor to debtor, of wife to husband, of child to parent, of friend to friend, of fellow countryman to fellow countryman, and the like; and each of these relations is the foundation of a prima facie duty, which is more or less incumbent on me according to the circumstances of the case." Bibliography: Foot, Philippa (ed.) Theories of Ethics Oxford University Press, 1990 Honderich, Ted (ed.) The Oxford Companion to Philosophy Oxford University Press, 1995 Mackie, J. L. Ethics: Inventing Right and Wrong Penguin, 1977 Norman, Richard The Moral Philosophers Oxford University Press, 1983 Ross, W. D. The Right and the Good London, 1930.

This house would make the student pay

I strongly disagree in making university students pay for their tuition fees as I feel that education should come as a right and not have to come at a price. We all know that if there were no fees for university everybody who has the required grades for the specific university would have the chance to attend as often high achieving students miss out on the opportunity of university as they had come from a less – privileged family and this is unfair, but also it is discrimination to those from poorer backgrounds. As a result only those that are privileged and can afford the education can send their children to university. Student loans are offered as an option to help pay tuition fees but they tend to do more harm than good as there are unforeseen consequences. Tori Siler dropped out of Purdue University in 1999 after borrowing the maximum amount of federal student loans in America, about $46,000. Today, the single mother of two boys earns $32,000 a year as an administrative assistant, while her unpaid student-loan debt has ballooned to more than $100,000. Her lender wants her to repay $650 a month — one-quarter of her gross income — for the next 35 years. By the time Siler made the last payment, she would be 78. Hundreds of thousands of student borrowers are discovering what Siler has learned: that student loans are increasingly difficult to escape, regardless of the burden repayment might be. Unfortunately many students are having no option as universities tragically withdraw the person from their course due to the inability to pay for their courses which hinders their learning. Loans start being paid off when the student has a secure job which earns a minimum of fifteen thousand pounds and takes at least three years to pay back with interest added on from day one of payment. Therefore a large proportion of students are leaving university with a substantial amount debt. It is hard to agree with the fact that if there were no tuition fees with grants made available then more people will feel inclined to apply for university. Therefore these people would make something out of their lives. Graduates benefit the society as a whole but if fewer people graduate there are less people to fill spaces for specialty jobs e.g. doctors and lawyers as they are not as they will not have the sufficient knowledge and skills for the jobs. The UK is currently below average on how many young people are attending university as several other countries are sending more than sixty percent of young people in their population to university. Finland and Scotland are two perfect examples of countries in which people do not pay university are doing very well. The evidence of this is Edinburgh in Scotland has the most graduates in the entire world and their students are not paying fees! Surely that already shows how university fees are putting the country behind? It can be argued that independence and experience are gained and it prepares them for the future lives as they will have to be paying for those themselves, but in most circumstances parents end up paying so how is it in any way giving them or even offering any independence. The loans students have when they have graduated from university cause them to begin their lives after education in debt and there is no guarantee that they will even be able to pay it off for a very long time. It might be the in the priority of the government to put schools and hospitals first with taxpayers money as they only have a certain amount to pay for but services, hospitals and police but education as a whole should not have to come at a price as it is not a privilege but a basic right. As countries are becoming more developed they need a more highly – trained and skilled workforce. From one point of view it can be seen that the system is fair to students from different backgrounds as the fees are only paid back when a certain salary threshold is reached so someone who fails to benefit from their education doesn't apply for it, but I can easily make it clear that tuition fees discriminate those from poorer backgrounds who are less able to get into debt because even if they choose to go to university, students who happen to have rich parents are a great advantage compared to those who have to pay off the fees themselves. We need to cancel all debt for those leaving university. At the moment it would be persuasively argued that too many people are applying to university (around thirty five percent of all students). So obtaining a degree is simply not worthwhile for some people given their future employment plans; the time could be spent more wisely and constructively in actual work because nowadays universities are feeling pressurised to take as many people as possible as they are funded per student but it is not always in the students best interest as many choose to skip lectures, but what sort of government presumes to decide on behalf of the public what career they should follow? Everyone should have a free choice in deciding whether they want a degree or not, the argument of those opposing me is purely elitism, which is not right in a society like this. Those statistics just conceal the true problem without solving what is needed to be solved. It is like trying to ignore a river by building a dam. The water, like the problems, will just build and build†¦ This country is more developed and is still moving forward therefore more skilled graduates are needed. My own mother who left university nine years ago to her surprise saw that in her last bank statement money for her student loan had been removed from her account and this is happening to an increasing number of people as years go by. It has become more evident that many more people as years go by will be living off benefits and digging the country into a deeper hole. This is because more problems may arise such as crime as many people are becoming idle. The money the government doesn't want to pay on university will just be spent on jails and other problems to arise from this poor decision. It is up to you – lose: and you will be inevitably leaving university with debt to pay off or win: and won't be discouraged from university as you will not have student loans and extra debt to pay off.

Promotion Mix Tools

promotion mix tools The promotion ( Promotional Mix ) is one out of four basic instruments of marketing that has the purpose to inform about other instruments of marketing mix and to contribute to sales increase on the long term. The promotional mixis always serving to specific goal. These goals can be public informing, demand increasing, product differentiation, and product value increasing or sales stabilizing. Usually the promotion is targeting more than one goal.Promotion is the process of communication between the company that sells the product and the potential customer, with the purpose of influencing the attitudes and behavior. There are specific promotional tool that are supporting chosen promotional goal. The promotional mix represents a combination of different promotional tools. The basic elements of promotional mix are Advertising, Public Relationship, Personal Sales and Sales Promotion. Advertising is communication with current and potential customers and consumers, don e through paid mass media. The channels of communication can be TV, radio, Internet, billboards, etc. * Public Relationship ( PR ) is communication toward public, but is turned more to reputation and image of the company, than to it's products. The PR activity can be a press conference, TV interview with company representative,   press article about donation of the company to charity or about latest environmental project. Personal Sales is a way of promotion activity where sales representative is directly contacting the customer. This person-to-person contact has the goal of direct promotion of the product and conclusion of sales. * Sales Promotion represents a set of different promotional activities that has the goal of animating customers for purchasing. This can be value offer ( discount ), quantity offer ( 2+1 ), prize drawings, merchandising, direct contact by animators in retail outlet, etc.

Interpersonal Communication Essay

Interpersonal Communication Essay Interpersonal Communication Essay Kristen Simmel September 14th, 2014 Communications 203 Odenweller Interpersonal Communication Analysis and Critique Scenario: The situation that I observed was a conversation between my two roommates Kayla and Nicolette. The conversation took place in our apartment located on Beechurst Ave. It was a cool day saturday afternoon when the conversation was taking place. Nicolette and Kayla ended up arguing about a problem that has been going on in our apartment since we moved in. Nicolette was disappointed in Kayla leaving the kitchen a mess. She was also upset with Kayla by her not cleaning up after herself. This included dirty dishes that filled the sink, leaving the garbage full and her not cleaning up her explosion in the microwave. Nicolette was furious and ended up speaking up for herself, by telling Kayla that she can’t live like this any more. Kayla didn’t know that this was happening and she felt very alone. Nicolette ended up telling Kayla that if she doesn't clean up after herself there is going to be consequences. Nicolette was on the verge of finding another roommate that can clean u p after herself. The argument went on for about 30 minutes. At the end of the conversation both Nicolette and Kayla started to cry. There was a lot of tension in our apartment. Nonverbal Communication: Nonverbal communication is any symbolic activity that communicates a message other then words. During the conversation between Nicolette and Kayla. I observed many concepts of nonverbal communication. It started off by Nicolette giving Kayla the silent treatment. They made no eye contact and things started to get â€Å"weird† around the apartment. Being the third roommate, I was even concerned about what was going on between them. I felt awkward walking into my own apartment because Nicolette and Kayla weren’t talking for the past few weeks. The dynamic aspect of nonverbal communication was portrayed by Kayla and Nicolette not making any eye contact. Nicolette was giving Kayla â€Å"dirty† looks behind her back. Including shaking her head and rolling her eyes when Kayla wasn’t looking. Nicolette’s tone of voice also changed into a deeper tone. This caused Nicolette to become more upset and angry with Kayla because of the mess she keeps on making. Th is brought out her expressions that she is bothered by Kayla not cleaning up after herself. The static aspect of nonverbal communication was portrayed by Nicolette leaving the kitchen a mess and waiting to see when the next time Kayla will clean up after herself. Nicolette also left the living room a mess because she was mad that Kayla wasn’t contributing to the â€Å"cleanliness† of the apartment. There were a lot of symbols that made it clear the Nicolette was upset with Kayla. Nonverbal communication was a big part of the conversation between my two roommates. Expectancy Violation Theory: During the interaction between Kayla and Nicolette, the Expectancy Violation Theory was shown during their conversation. Expectancy Violation Theory is a communication theory which tries to explain the unexpected behaviors of human beings while interacting. It also relates to reactions with other people and other people violating another person’s personal space. This theory works because humans have a natural expectancy outlook on life, which causes their expectations to be violated at times. This conversation showed the Expectancy Violation Theory. Nicolette is afraid to confront Kayla about her filthy living habits. She is terrified Kayla will destroy her belongings and blow up in her face. Nicolette just keeps using her side of nonverbal communication by giving her looks behind her back and the silent treatment. I’m tired of living with this awful tension between my two roommates. It has caused me to become so upset that I don’t even want to go home to my own apartment. It has also made things very awkward around the house. I thought about what was going on for a while and tried to figure out a way to stop

Timeline of U.S. and Soviet Relations

Timeline of U.S. and Soviet Relations Through most the final half of the  20th century, two superpowers, the United States and the Soviet Union, were embroiled in a struggle- capitalism versus communism- and a race for global domination. Since the fall of communism in 1991, Russia has loosely adopted democratic and capitalist structures. Despite these changes, remnants of the countries frosty history remain and continues to stifle U.S. and Russian relations. Year Event Description 1922 USSR Born The Union of Soviet Socialist Republics (USSR) is established. Russia is by far the largest member. 1933 Formal Relations The United States formally recognizes the USSR, and the countries establish diplomatic relations. 1941 Lend-Lease U.S. President Franklin Roosevelt gives the USSR and other countries millions of dollars worth of weapons and other support for their fight against Nazi Germany. 1945 Victory The United States and Soviet Union end World War II as allies. As co-founders of the United Nations, both countries (along with France, China, and the United Kingdom) become permanent members of United Nations Security Council with full veto authority over the council's action. 1947 Cold War Begins The struggle between the United States and the Soviet Union for domination in certain sectors and parts of the world is dubbed the Cold War. It will last until 1991. Former British Prime Minister Winston Churchill calls the division of Europe between the West and those parts dominated by the Soviet Union an "Iron Curtain." American expert George Kennan advises the United States to follow a policy of "containment" toward the Soviet Union. 1957 Space Race The Soviets launch Sputnik, the first manmade object to orbit the Earth. Americans, who had confidently felt they were ahead of the Soviets in technology and science, redouble their efforts in science, engineering, and the overall space race. 1960 Spy Charges The Soviets shoot down an American spy plane gathering information over Russian territory. The pilot, Francis Gary Powers, was captured alive. He spent nearly two years in a Soviet prison before being exchanged for a Soviet intelligence officer captured in New York. 1960 Shoe Fits Soviet leader Nikita Khrushchev uses his shoe to bang on his desk at the United Nations while the American delegate is speaking. 1962 Missile Crisis The stationing of U.S. nuclear missiles in Turkey and Soviet nuclear missiles in Cuba leads to the most dramatic and potentially world-shattering confrontation of the Cold War. In the end, both sets of missiles were removed. 1970s Detente A series of summits and discussions, including the Strategic Arms Limitation Talks, between the United States and the Soviet Union led to a thawing of tensions, a "detente." 1975 Space Cooperation American and Soviet astronauts link the Apollo and Soyuz while in earth's orbit. 1980 Miracle on Ice At the Winter Olympics, the American men's hockey team scored a very surprising victory against the Soviet team. The U.S. team went on the win the gold medal. 1980 Olympic Politics The United States and 60 other countries boycott the Summer Olympics (held in Moscow) to protest the Soviet invasion of Afghanistan. 1982 War of Words U.S. President Ronald Reagan begins to refer to the Soviet Union as an "evil empire". 1984 More Olympic Politics The Soviet Union and a handful of countries boycott the Summer Olympics in Los Angeles. 1986 Disaster A nuclear power plant in the Soviet Union (Chernobyl, Ukraine) explodes spreading contamination over a huge area. 1986 Near Breakthrough At a summit in Reykjavik, Iceland, U.S. President Ronald Reagan and Soviet Premier Mikhail Gorbachev came close to agreeing to eliminate all nuclear weapons and share the so-called Star Wars defense technologies. Although the negotiations broke down, it set the stage for future arms control agreements. 1991 Coup A group of hard-liners stages a coup against Soviet Premier Mikhail Gorbachev. They take power for less than three days 1991 USSR's End In the final days of December, the Soviet Union dissolved itself and was replaced by 15 different independent states, including Russia. Russia honors all treaties signed by the former Soviet Union and assumes the United Nations Security Council seat formerly held by the Soviets. 1992 Loose Nukes The Nunn-Lugar Cooperative Threat Reduction program launches to help former Soviet states secure vulnerable nuclear material, referred to as "loose nukes." 1994 More Space Cooperation The first of 11 U.S. space shuttle missions docks with the Soviet MIR space station. 2000 Space Cooperation Continues Russians and Americans occupy the jointly built International Space Station for the first time. 2002 Treaty U.S. President George Bush unilaterally withdraws from the Anti-Ballistic Missile Treaty signed by the two countries in 1972. 2003 Iraq War Dispute Russia strongly opposes the American-led invasion of Iraq. 2007 Kosovo Confusion Russia says it will veto an American-backed plan to grant independence to Kosovo. 2007 Poland Controversy An American plan to build an anti-ballistic missile defense system in Poland draws strong Russian protests. 2008 Transfer of Power? In elections unmonitored by international observers, Dmitry Medvedev is elected president replacing Vladimir Putin. Putin is widely expected to become Russia's prime minister. 2008 Conflict in South Ossetia A violent military conflict between Russia and Georgia highlights a growing rift in U.S.-Russian relations. 2010 New START Agreement President Barack Obama and President Dmitry Medvedev sign a new Strategic Arms Reduction Treaty to cut the number of long-range nuclear weapons held by each side. 2012 Battle of Wills U.S. President Barack Obama signed the Magnitsky Act, which imposed U.S. travel and financial restrictions on human rights abusers in Russia. Russian President Vladimir Putin signed a bill, widely seen as retaliatory against the Magnitsky Act, that banned any United States citizen from adopting children from Russia. 2013 Russian Rearmament Russian President Vladimir Putin rearms the Tagil Rocket divisions with advanced RS-24 Yars intercontinental ballistic missiles in Kozelsk, Novosibirsk. 2013 Edward Snowden Asylum Edward Snowden, a former CIA employee and a contractor for the United States government, copied and released hundreds of thousands of pages of secret U.S. government documents. Wanted on criminal charges by the U.S., he fled and was granted asylum in Russia. 2014 Russian Missile Testing The U.S. government formally accused Russia of having violated the 1987 Intermediate-Range Nuclear Forces Treaty by testing a prohibited medium-range ground-launched cruise missile and threatened to retaliate accordingly. 2014 U.S. Imposes Sanctions on Russia After the collapse of the Ukraine government. Russia annexes the Crimea. The U.S. government imposed punitive sanctions for Russia's activity in Ukraine. The U.S. passed the Ukraine Freedom Support Act, aimed at depriving certain Russian state firms of Western financing and technology while also providing $350 million in arms and military equipment to Ukraine. 2016 Disagreement Over the Syrian Civil War Bilateral negotiations over Syria were unilaterally suspended by the U.S in October 2016, after a renewed offensive on Aleppo by Syrian and Russian troops. On the same day, Russian President Vladimir Putin signed a decree that suspended the 2000 Plutonium Management and Disposition Agreement with the U.S., citing the failure by the U.S. to comply with the provisions thereof as well as the U.S.' unfriendly actions that posed a "threat to strategic stability." 2016 Accusation of Russian Meddling in American Presidential Election In 2016, American intelligence and security officials accuse the Russian government of being behind massive cyber-hackings and leaks that aimed at influencing the 2016 U.S. presidential election and discrediting the U.S. political system. Russian President Vladimir Putin denied favoring the eventual winner of the political contest, Donald Trump. Former Secretary of State Hillary Clinton suggested that Putin and the Russian government meddled in the American election process, which led to her loss to Trump.

Analysis of a Qualitative Research Report Essay

Analysis of a Qualitative Research Report - Essay Example Teachers are in the unique position of establishing a relationship with the student wherein the teach may feel obligated to protect the student. When a student dies, the teacher may feel responsible for that death to some degree. It is important for individuals in the nursing profession to identify the need for services to individuals in need. In so doing, individuals in the nursing profession can recommend services for all those involved utilizing a team approach. Essentially, when nurses identify the need for services, they can work with an interdisciplinary team which often includes social work staff, psychological services staff etc. A referral initiated by the nursing staff can be vital to ensuring teachers are provided with the appropriate services to assist them in the grieving process and assure that the teachers arrive at the point of acceptance and return to their lives free of guilt, anger and the other symptoms which accompany a loss. The purpose of this study was to examine the way in which teachers deal with the death of a student during the school year. This is significant to the field of nursing in that there is a very real possibility that a teacher who has experienced the death of a student will have to seek the assistance of a nurse or someone in the nursing profession was a direct result of the inability to cope with the death of a student. In seeking the assistance of a nurse, it is important for nurses to be aware of both the physical and psychological effects of having experience the death of a young person. In being aware of the effects, a nurse or someone in the nursing profession is able to make an informed decision with regards to the course of treatment as well as to engage the necessary professionals in rendering a continuum of services. iii) Research Question: What is the research question? If it is not stated, what would be the research question? In what way would you say that the question is

Assess the Design and Functionality of Existing and Established Essay

Assess the Design and Functionality of Existing and Established e-Business Sites - Essay Example Greater participation by the individual entrepreneurs and the venture capitalists for the money required for the firm's initiation, maintenance and growth. Some of the new customer's needs that could not be possible by the conventional business practices are satisfied by the e-business along with the traditional needs. (1. William. M. Pride) The potential for using the website itself to collect and analyse the evaluative data, is one of the most exciting prospects for the website evaluators. The most important methodological areas of this type are the use of software to monitor, analyse and report on the utilisation of this site. Another way to employ the website itself for evaluation is to construct online surveys to collect users' information and feed back. Becker gave a detailed description as to how this can be accomplished; he has given the procedure to construct forms and the details of different input that can be created in constructing a form. Common gate way interface (CGI) that can be used to process the data that users submit through online forms, a number of simple and practical approaches to storing and accessing submitted form data including how to have the data automatically sent to an e-mail address and the use of a generic CGI script program that can save the data to disk in a variety of formats that ca n then be imported into databases and statistical programs for analysis have also been described by him. Survey methodology: Surveys can be used during the conceptualisation and development phases to conduct market research, identify potential users and ascertain their information needs and computer expertise. It can be conducted during the implementation and evaluation phases to assess user reactions to both content and usability of the site. Experimental and quasi-experimental designs: Experimental and quasi-experimental designs are the major tools that the evaluators have for addressing the questions like effectiveness, benefit or return attributable to the site itself as opposed to the alternative casual factors. (2.Johns Hopkins) Cognitive walkthrough: The walkthroughs require a detailed review of a sequence of actions. In a code walkthrough, the sequence represents a segment of the program code that is stepped through by the reviewers to check certain characteristics. In the cognitive walkthrough the sequence of actions refers to the steps that an interface will require a user to perform in order to accomplish some task. The evaluators then step through that action sequence to check it for potential usability problems, the main focus of the cognitive walkthrough is to establish how easy a system is to learn. For doing a cognitive walkthrough four things are required: Fairly detailed description of the prototype of the system such as the location and wording for a menu can make a big difference The description of the task the user is to perform on the system, this should be a representative task that most users

Tel-com-TEK Article Example | Topics and Well Written Essays - 1250 words

Tel-com-TEK - Article Example Atasi Das has an MBA degree from a UK university and has 12 years of experience working in TCT. She won’t be a foreign national in the sense that her parents are first-generation immigrants; she is rooted to Indian culture and speaks Hindi well. She can devote on her job better than other candidates, being unmarried, therefore free from the family responsibilities unlike other candidates. Although her birth country is not India but her parents are Indians and she has many relatives in the North of India. The new assignment might be very challenging for Atasi Das as she has no experience of the Indian work environment. Her earlier assignments in staff and line positions may not help her in the role of managing director of the Indian division, as profile of the managing director is totally different from her previous and current job rankings. Ravi Desai has been in the position of assistant managing director of Southeast Asian markets for production and sales only. Managing the functions singularly of all departments might be challenging for him. Tom Wallace has experience of only technical and sales portfolios of TCT, which might be challenging in taking the overall in charge of the Indian division because of little experience in other areas. Brett Harrison has been in supervisory roles and is fine-tuned to take senior level responsibilities but the rank of managing director might prove to be too high with the related challenges. Jalan Bukit Seng also falls short because of his sigular expertise in assembly operation, which has been outside india. Saumitra Chakraborty although might be the most suitable man for the post of managing director of TCT because of his profile of assistant to the outgoing managing director besides functioning competently in operations, customer relations and to some good extent the employee relations but lacking in direct-line experience might prove a big hurdle to the responsibilities attached with the rank of managing

Corporate Social Responsibility And Organisational Profitability Management Essay

Corporate Social Responsibility And Organisational Profitability Management Essay Abstract There are numerous factors affecting the organizational profitability; one of the important factors is corporate social responsibility. This paper tries to examine the relationship between Corporate Social Responsibility and organizational profitability. Many tools are used to measure the organizational profitability while those of the corporate social responsibility can sometimes be unreliable or insufficient. The tool chosen for measuring the Corporate Social Responsibility is Kinder, Lydenberg and Domini Co. which is a database that is recently used as one of the most comprehensive source for Corporate Social Performance research. This paper will mainly focus on Egyptian organizations and study their engagement in corporate social responsibility and compare the different result of profitability for a period of five years. Keywords: Corporate Social Responsibility, Corporate Social Performance, Organizational profitability, Return on investment, Kinder, Lydenberg and Domini Co. Corporate social responsibility and Organizational Profitability Researchers tried to define corporate social responsibility in such way that suits all theoretical and operational purposes, such as Actions that appear to further some social good, beyond the interests of the firm and that which is required by law (McWilliams Siegel 2001, P.117). CSR concerns everyone such as customers, employees, suppliers, community groups, governments, and even some stockholders as stated by McWilliams and Siegel (2001). This paper will examine the relationship between corporate social responsibility and the profitability of Egyptian organizations. The purpose of this paper is to examine whether the corporate social responsibility will increase the profitability or not and to figure out the main benefits of being engaged in corporate social responsibility. The paper is compromised of three main sections. The first section gives an overview on corporate social responsibility in general and how it is important for both organizations and community. The second section focuses on the concept of organizational profitability as it explains how it can be defined and how profit maximization can be measured. The third section is probably the most important section of the paper as it focuses on studying the relationship between the corporate social responsibility and the organizational profitability and the different consequences that may occur. Literature Review Corporate social responsibility (CSR) is a concept that is growing fast and more attention should be paid to the meaning behind its linguistic. (Amaeshi and Adin, 2007). The definition of Corporate Social Responsibility (CSR) can sometimes be ambiguous as stated by McWilliams and Siegel (2001). Davis (1960) mentioned that CSR is considered as decisions or actions taken beyond the organizations economic or technical self interest. Moreover Davis (1973) mentioned that CSR doesnt only refer to the economic, technical or legal requirements of the firm, it goes beyond that and may affect all the firms actions. While Fitch (1976) described the CSR as the challenges taken by the corporation whether fully or partially to solve social problems. CSR should also have a suitable degree of how much it fits both the societys expectations and business ethics. (Zenisek, 1979). The notion that business organizations have societal obligations which transcend economic functions of producing and distributing scarce goods and services and generating a satisfactory level of profits for their shareholders (Epstein, 1989, P.585). Moreover it was seen by Maclagan (1999) as a process that should express the moral values and interest of the individuals. McWilliams and Siegel (2001) added that CSR should go beyond the Legal interests of the firms. It should be actions that show some good to the society. While CSR as stated by Carroll (1991) is seen as a pyramid of Economic, legal, ethical and philanthropic as shown in Figure (1.1). The pyramid of CSR was supported by Dusuki (2008) confirming that studies have observed peoples perception based on Carrolls Pyramid of CSR. CSR concerns everyone such as customers, employees, suppliers, community groups, governments, and even some stockholders as stated by McWilliams and Siegel (2001). They all form pressure on the company which can sometimes results in a great conflict on goals and objectives (McWilliams Siegel, 2001). As pointed above, CSR has numerous definitions and explanations. Moreover McWilliams, Siegel and Wright (2006) emphasized on how difficult it is, to make theoretical development or measurement since the definitions of CSR is either too many or not clear enough. Approaches of Corporate Social Responsibility According to Kramer and Porter (2006), four issues for organization to be engaged in CSR are: moral obligation, sustainability, license to operate, and reputation. Kramer and Porter (2006) described the Moral appeal as doing the right thing which appears more in the nonprofitable business. Sustainable Development is defined as Meeting the needs of the present without compromising the ability of future generations to meet their own needs. (Kramer, Porter, 2006, P. 81) while the license to operate can be represented in the governments and the communities regulations and other stakeholders to do business. Finally, reputation is used by many companies to improve a companys image, and gain customers loyalty, build a strong brand and have a higher value of its stock (Kramer Porter, 2006). While Brammer, Millington and Rayton (2007) stated that Employees training can be seen as an activity of social responsible and should be used to increase the employees commitment to the organization, they also mentioned that the fair treatment of employees which is a approach of social corporate responsibility increase commitment to the organization. Effect of Corporate Social Responsibility As mentioned by Cacioppe, Forster and Fox (2007) a lot of studies focusing on how important the companies reputation and whether it is engaged in a social responsibility for both customers and investors or not, while other researches focused on how the attitude and behavior of the managers and professionals can be affected by their perception about the companys ethical and social responsibility. Effect of Corporate Social Responsibility on the Community. Kramer and Porter (2006) added that CSR can provide a wealthy economy and society by having different forms of cooperation such as investing capital, doing business, purchasing goods, and providing jobs. Moreover, Evans, Foote and Gaffney (2010) added that companies could be disciplined by their customers when they dont meet the society expectation or the expectation of the customers by decreasing the demand of their products. Mathis (2007) mentioned that CSR can change companies to be more pro-active and accordingly they will have a high influence on the policy making process and a better position within their sectors than their competitors. Effect of Corporate Social Responsibility on Organizations. It is important to analyze the effect of CSR on organizations and to determine whether CSR can have an impact on the organizational performance or not. Evans, Foote and Gaffney (2010) stated that CSR has important and clear influence on achieving performance excellence. According to Cacioppe, Forster and Fox (2008) some studies showed that CSR can have a potential influence on the employees and leaders behavior, while organizational success is impacted by the ethical sense of customers and investors. Jaramillo, Mulki and Valenzuela (2010) viewed CSR as a way to gain customers retention and loyalty, on their article they analyzed how ethical firms can not only attract more customers but also build a long term strong relationship. While Singh (2006) explained why many researchers focused on how to achieve the customers needs and wants, since customer satisfaction has a positive influence on the organizational profitability. Cacioppe, Forster and Fox (2008) studied that CSR leads to both the retention of both employees and customers with the trusted brand image and the good quality of workforce. Mathis (2007) looked at the CSR as a way to provide sustainability to organizations. Moreover Cacioppe, Forster and Fox (2008) added that investors take in their consideration companies management before investing in it. Evans, Foote and Gaffney (2010) stated that the least benefit companies can get from taking CSR as one of its business strategy is on the public relations level. Organizational Profitability Profit is the end result of deducting total costs (TC) from total revenues (TR) as stated by Primeaux (1997). Therefore, profit maximization is producing the right quantity of goods or services given the suitable amount of resources (Primeaux, 1997). From a behavioral perception, Profit maximization can also be obtained from producing the correct quantity with an acceptable quality of goods or services to the customers and as the legal and ethical standards of the society (Primeaux Stieber, 1994). The performance measurement that will be used to evaluate and compare the efficiency of different investments will be the return on investment (ROI). To calculate ROI, the benefit of an investment, it is divided by the cost of the investment; the result is a percentage or a ratio (http://www.investopedia.com/terms/r/returnoninvestment.asp) The return on investment formula: In the above formula gains from investment, refers to the profits  gained from spending the investment of interest.  Ã‚  Return on investment  is a very common measurement because of its adaptability  and simplicity. That is, if an  investment does not have  a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken. (http://www.investopedia.com/terms/r/returnoninvestment.asp) Impact of Corporate Social Responsibility on Organizational Profitability Kolstad (2007) has shown in his paper that the relationship between CSR and profit are a controversial issue. Kramer and Porter (2006) added that corporations can think of CSR as a constraint or an additional cost, although it may be an opportunity for them to innovate and gain a competitive advantage. Friedman (as cited by Foote, Gaffney and Evans, 2010) was criticizing the money spend on CSR stating that the major responsibility of the managers is to maximize the profit of the organization as they contracted with the owners of the firm. ArinËœo, Canela and Garcia-Castro (2010) mentioned that CSR is not always providing a positive impact on the financial performance, some cases showed that it could have a negative impact as well. While McWilliams and Siegel (2000) added that a lot of empirical studies, showed that CSR and profitability can be engaged in a positive, negative or even neutral relationship. kolstad (2007) stated that CSR can be seen as a way to reach the final goal of the organization which is increasing the shareholder returns but cant be considered as a goal itself. Companies should balance scarifying some financial profit and between satisfying its stakeholders at least on the short term. (ArinËœo, Canela Garcia-Castro, 2010). Kolstad (2007) added that executives used to care only about the profits and the benefits of the shareholders, while nowadays companies may have to widen their goals to include the CSR. Friedman (as cited in Kolstad, 2007) presented the idea that maximizing the profit is the only essential moral aspect that can be offered by the executive to the corporation and that idea was supported by four arguments. First, he mentioned that managers should follow the interest of the shareholders according to the legal contract they have. Second it will be illegal for managers not to follow the interest of the shareholders since this will be considered as taxation to the shareholders. (Kolstad, 2007). Third, he advised the corporations to focus more on its core operations to be more efficient. Fourth, since not all the corporations is engaged on CSR, then CSR can be an added cost to corporations that cares about society leading to unfair competition between companies Friedman (as cited in Kolstad, 2007). Kolstad (2007) strongly criticized the overstated idea presented by Friedman, saying that responsibility of business should be seen in a wider view and should take in consideration other agents and shouldnt only consider the shareholders interest and that the provided idea will need more examination and analysis. While Peloza (2006) mentioned that due to many criticisms of CSR by whom, managers tried to ensure that CSR will deliver a financial income to the firm by developing different strategic forms for CSR. While Demacarty (2009) pointed out that the CSR doesnt necessarily provide a stronger financial return nor does it produce weaker return, it depends on the techniques that are used to increase the financial. Waddock and Graves (1997) studied the linkage between corporate social performance (CSP) and financial performance using CSP as the variable for CSR and return on investment (ROI), return on equity (ROE) and return on assets (ROA) as the variables used to measure the profitability or the firms financial performance. They hypothesized a positive relationship between financial performance and CSR; the study reported that the improved financial performance leads to increase in the CSP. Moreover, financial performance can be increased when firms are engaged in CSP since their ability to invest socially indicate a good managerial performance that could supply the firm with funds that can be used for other investments (Waddock and Graves, 1997). Orlitzky, Schmidt and Rynes (2003) also reported the same analysis. They used meta-analysis to find a positive relationship between CSP and financial performance. Research Gap While going through the literatures that studied Corporate Social Responsibility, a lot has been found on understanding the Corporate Social Responsibility either in its definition, approaches or even in how to measure it. One can find some limitations and gaps since Corporate Social Responsibility can have many aims, some of its definition was very narrow while others were very broad, involving almost everyones concern. The problem with the confliction on aims and means is that it is not clear whether Corporate Social Responsibility should be applied by organizations or not. Some results showed that Corporate Social Responsibility is a must for organizations and societies to grow while others concerned it as an overhead. Another Gap is that the relationship between Corporate Social Responsibility and profitability. A lot of researchers analyzed whether Corporate Social Responsibility is profitable or not, but limited researches studies the impact of Corporate Social Responsibility on a certain companies or for a certain country and noticed its effect on profitability. The purpose of this proposal is to examine the effect of CSR on organizations profitability. The research question is: What is the effect of CSR on the profitability of Egyptian Organizations? Hypothesis Organizations that are engaged in CSR will have high CSP. Organizations that are engaged in CSR will have higher financial performance. The relationship between CSR and Organizational profitability is strongly positive with a higher corporate social performance and financial performance. Implications Organizations are usually committed to their employees, customers, and their society. Organizations that experience high levels of commitment to the well being of society will have a better image and therefore gain more loyalty of employees, customers and may gain higher profit. Further, organizations may view ethical and social judgment as one of their effectiveness and success. A reasonable measurement of CSR is critical for studying its effect, Kinder, Lydenberg and Domini Co. (KLD) tool will provide a full report of organizations CSR indicating to what extend the organization is involved in social activities. Then different results of CSR measurements will be compared to the annual profit of organizations. A focus on these two variables may improve the overall performance of organizations and bring more satisfaction to the whole society. Method Subjects or Participants The study will focus on the effect of CSR and organizational profit on Egyptian organizations, the population will be 100 Egyptian organizations and accordingly the sampling size will be 80 organizations. The sampling design will be the simple random sampling so that each company will have an equal chance of being chosen as the subject. Instrument Evans, Foote and Gaffney (2010) stated that there should be a reliable way to measure the relationship between organizational profitability and CSP and those researches have been deeply involved in how to measure the CSP of organizations. They also added that past measurement was not accurately measuring the outcomes of CSR since they were based on reputational surveys, government pollution indices, financial reports, and CSR orientation studies. The research tool will be developed by Kinder, Lydenberg and Domini Co. (KLD) which is a social choice investment advisory firm. Their tool is a social performance database. Waddock (2003) mentioned that KLD is currently the most commonly used database and is considered a comprehensive source for CSP research. KLD publishes the CSP ratings and the data cover areas of environmental performance, social contribution, corporate governance, and controversial business involvement.KLD require sources include direct communication with the company managers, public documents, and governmental data ( http://www.kld.com). Figure (1.2) illustrates the structure of the KLD database. Chen and Delmas (2010) described KLDs three main categories which are environmental performance, social ratings, and governance ratings. They described how each of these categories are divided into levels for example the environmental performance includes climate change and operations and management, while social ratings includes human rights and the employees relation while governance rating includes the structure and reporting methods. Design Dependent variable is the organizational profitability, in order to measure our hypothesis; I am using the following measure of profitability: Return on investment (ROI) was among the measures of performance, ROI is the most used. The independent variable will be the CSR. The control variables are factors such as firms size, industry and other risks (Waddock Graves, 1997). Kinder, Lydenberg, Domini (KLD) is used as a measure of how well companies perform socially, KLD measures have been used in previous research to study the SP in premier management journals (Agle et al., 1999; Coombs and Gilley, 2005; Hillman and Keim, 2001; McWilliams and Siegel, 2000). The KLD have several advances, as it represents a multi-dimensional measure of SP, consistently measured by a group of professionals with and where different information sources are combined to find out the final score for each firm (Waddock and Graves, 1997). Procedure KLD researches the social, environmental, and governance performance of corporations. KLD research relies on five different data sources to obtain the ratings and analysis of each company. Data are collected in a closely controlled process from each company, government, non-government organization and media sources. KLD tracks each company through more than 14,000 global media sources daily. (http://www.kld.com). Figure (1.3) illustrates the KLD research process they are using. A quantitative technique will be needed to measures the effect of CSR on profitability, a valuable data should be provided to KLD. To obtain such information required, both documents and Surveys will be used. Documents of the companies CSR behavior in the community will be examined and a comparison will be made between them. Published documents about the companies and how they are engaged in CSR practices will be used to get a broad idea about the subject at hand. For example, National newspapers and articles can be investigated to know what activities each company is sponsoring or to gain an idea about educational simulations moreover, accounting books can be investigated to get an idea of the profitability development at times when CSR activities are applied, such documents may include financial statements, balance sheets and cash flow. Figures in accounting books should be analyzed to measure profitability. Surveys will be conducted to the top management and corporate social responsibility manager to understand their perceptions of CSR and to determine whether CSR is considered one of the decisions made by top management and to determine the extent by which the CSR activities affects the financial value and profitability. Concerning the profit, the analysis will check financial performance through financial documents including (ROI) will be used as the variable to measure the profitability or the firms financial performance and compare it with different CSR measurements reported from the KLD. The research is planned to analyze data within five years period for each of the companies and, the period can be considered long to be able to analysis the effect of CSR and compare it the profit of the organization. Concerning the Time plan, data will be collected for the companies in the first period. The 80 companies will be contacted and debriefed about the purpose of the research. Tasks should be scheduled early to guarantee that there will be sufficient time and that the last period will be left for entering the data using the KLD tool and analyze the reports the final results of the research. Limitations The most important limitation is that the results of case studies cannot be generalized as it studies very specific companies and it only seeks in-depth understanding of some elements. Also there could be information unavailability, where the required information could be unavailable or unattainable. It could sometimes be difficult to be able to get accurate and precise information. Another limitation is that the measurement of the organizational long term profitability and its estimate may be affected by other unexpected factors such as financial crisis, inflation in the market. Yet, the research can give an indicator to organizations on whether the CSR has an impact of their profitability or not and according to the research they can decide to what extent they would like to be involved in CSR.

Titanic :: essays research papers

<a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites The film "Titanic" is riddled with moral dilemmas. In one of the scenes, the owner of Star Line, the shipping company that owned the now-sinking Unsinkable, joins a lowered life-boat. The tortured expression on his face demonstrates that even he experiences more than unease at his own conduct. Prior to the disaster, he instructs the captain to adopt a policy dangerous to the ship. Indeed, it proves fatal. A complicating factor was the fact that only women and children were allowed by the officers in charge into the lifeboats. Another was the discrimination against Third Class passengers. The boats sufficed only to half the number of those on board and the First Class, High Society passengers were preferred over the Low-Life immigrants under deck. Why do we all feel that the owner should have stayed on and faced his inevitable death? Because we judge him responsible for the demise of the ship. Additionally, his wrong instructions – motivated by greed and the pursuit of celebrity – were a crucial contributing factor. The owner should have been punished (in his future) for things that he has done (in his past). This is intuitively appealing. Would we have rendered the same judgement had the Titanic’s fate been the outcome of accident and accident alone? If the owner of the ship could have had no control over the circumstances of its horrible ending – would we have still condemned him for saving his life? Less severely, perhaps. So, the fact that a moral entity has ACTED (or omitted, or refrained from acting) in its past is essential in dispensing with future rewards or punishments. The "product liability" approach also fits here. The owner (and his "long arms": manufacturer, engineers, builders, etc.) of the Titanic were deemed responsible because they implicitly contracted with their passengers. They made a representation (which was explicit in their case but is implicit in most others): "This ship was constructed with knowledge and forethought. The best design was employed to avoid danger. The best materials to increase pleasure." That the Titanic sank was an irreversible breach of this contract. In a way, it was an act of abrogation of duties and obligations. The owner/manufacturer of a product must compensate the consumers should his product harm them in any manner that they were not explicitly, clearly, visibly and repeatedly warned against.

Easyjet analysis, competitive advantage and plan Essay

Easyjet is one of the successful European ‘no frills airlines’. The airline was founded in 1995 by a Greek man called Stelios Haji-loannou. A concept that made him found the Airline was based on the fact that customers’ demand for short-haul air transport is price elastic. This can be translated to mean that when flight costs are reduced, many people fly due to the affordability of the flight prices. Easyjet has been successful because it has been able to liberate itself from traditional airline concepts. These concepts were based on the assumption that the lowering of flight costs could only lead to decrease in the economy. The traditional concepts made many airlines believe that airline traffic grows in line with the economy. Easyjet benefited from the introduction of the ‘no-nonsense’ concept and its deregulation in 1992, to the European market. (Gregory, 2000). The company has been able to woo customers from other airlines due to the low competitive prices it offers for its services. This has made the company expand and increase the size of the market it can access. As of now, the airline company provides 125 routes from 39 European airports with Geneva, Amsterdam, Luton and Liverpool operating as its base airports. As of November 2003, the company was operating seventy two aircrafts. The number now has tripled as the airline has continually increased in size. Easyjet has established goals that the company hopes will be able to attract and maintain its customers. The company’s strongest desire is to develop long lasting relationships with its customers. These goals have been incorporated into the Company’s Mission statement. These goals include: †¢ To provide customers with safe, good value, point-to-point air services. †¢ To effect, and provide a consistent and reliable product and fares, appealing to leisure and business markets on a range of Europe routes. (Collett, 1999) Porter’s five competitive forces have been used to effectively analyze the airline industry comprehensively. These competitive forces comprise: The threat of substitutes, the threat of new entrants, the power of suppliers, the power of buyers, and finally, the rivalry among existing firms. The airline industry experiences minimal threats from other substitute modes of transport. For example, transport modes like train and car are not speed conscious. For a journey that could take an hour when using Easyjet plane, a train takes approximately 6 hours. It is also cheaper to travel on an Easyjet plane than it would cost when travelling via train. Thus, the time and cost advantage of travelling by the low-cost carriers far outweighs the increased flexibility and comforts of trains. Trains and cars cannot manage long distance international routes. Therefore the only substitute is to ravel by plane and this is where Easyjet enjoys the competitive advantage it has over its substitutes. (Porter, 1985) Easyjet was founded using a large sum of money. It was established with a loan of 5 million dollars. This being not enough, it still required 50 million dollars for expansion to meet the needs and demands of customers. The airline sector demands of new entrants to have high capital in order to start a stable business. Limited finance has been a barrier for many businesses which consider entering the industry. New entrants in the airline sector are discouraged by the limited take-offs and landing slots which make it difficult for them to find suitable airports. The low cost airline market in U. K is very mature as compared to the rest of Europe. Easyjet has been in the market for quite long till it has acquired the title of being the biggest operator in the market. This is a very comfortable position for it as it considers itself as a leader in the field. This is not all advantageous to the airlines as entering new markets in Europe may become a big problem for it. Any entrant in the low-cost market has to be ready to make a few losses before establishing itself. Hence, Easyjet has not really considered the threats of new entrants as a big problem. (Gregory, 2000) Easyjet has been affected by the powers of suppliers. Easyjet has realized that depending on one supplier or manufacture for spare could pose a risk. Boeing and Airbus are the major manufactures in the industry providing majority of commercial planes. Easyjet needs to expand more in order for it to have more powers over its manufactures and suppliers. The cost of oil and the price of aviation oil have a direct relationship and it is not in the power of Easyjet to alter this. The power of buyers within the airline industry is very strong. Airline operators have the duty of checking on prices to avoid being exploited by the consumers. Consumers are in a position to detect price discrepancies which they exploit. Due to the low switching costs experienced within the airline industry, the customers need to be loyal. The Civil Aviation Authority (CAA) has ensured that the airline customers are well treated and protected. Some of the ways in which CAA sides with the consumers is by, protecting customers against the consequences of travel organizer failure for people who buy package holidays. It also ensures that airlines are licensed and comply with the requirements of UK and European liability, financial, and resources legislation. Easyjet experiences rivalry from existing firms. In the UK, Easyjet has My TravelLite, Ryan air, Buzz, and BMIbaby, as its major competitors. Ryan air is Easy jet’s greatest competitor as it has shown continuous yearly profit. Future expansion plans may increase its competitors to include the: Virgin Express, Hapag Lloyd Express and Air Berlin, some of which are already competing with the airline. The other competitor that Easyjet has is the British Airways but it competes at a lower scale as it targets different market segments. (Porter, 1985) SWOT-Analysis of the Easyjet Company which reveals its strengths, weaknesses, opportunities and Threats has been carried out. (Anthony, 1998). Internal analysis of the Company depict the fact that there are numerous strengths that it has enabling it to have a competitive edge over Companies in the industry. Easyjet has a strong e-business. This airline has incorporated the advanced technology and this has enabled it to offer quality services to customers. The other strength that Easyjet has is its ability to reach a wide scope of customers. This is due to many branches that exist all over the world. Research shows that this airline is expanding globally and will soon be able to have branches in all parts of the world. One aspect that is important to airlines is safety. This airline is highly reputed for safety and this has enabled customers remain loyal to it. Its up dated website enables customers to book for their flights on line. The comfort in travelling by Easyjet planes is exceptional. The airline also has got qualified personnel like the cabin crew, control assistants, flight attendants, customer care, pilots and stewards. Another strength that is found in Easyjet is its flexibility in adapting to new technology in the future. This airline is not tied to single technology. The airline has been financially successful and is part of the consortium that has been awarded to run UK’s air traffic control system (NATS). (Anthony, 1998) One of the world’s largest industries is the Air travel which in 2001 generated over $ 300 billion in revenues. In the past, business people dominated air travel but then this changed when living standards of people improved so that many people could afford air travel for leisure activities. The deregulation of the airline industry has served to increase the frequency of air travels. Easyjet contracts everything from pilots to check-in staff. The airline avoids travel agents high commissions by selling seats over a telephone reservation system. To ensure it grows in future, the airline invested 6. 6 million dollars for developing a safe, reliable and efficient air traffic system. This was meant to ensure that it has sufficient capacity in the air and on the ground. Easyjet acquired British Airways ’low-cost subsidiary GO which played a huge part in its expansion. Easyjet stands for ‘orange culture’ which means being ‘up for it’, ‘passionate’ and sharp. Easyjet has low operational costs because all bookings are done via phone and it has less cabin crew due to the absence of the business class. Easyjet has been able to recognize that Business class reduces seats from 149 to 109. (Matthias, 2005) Some of the other players in the airline industry include the: Virgin Atlantic, Ryan air and British airline. These airlines pose a healthy competition to Easyjet which it has to measure up to improve on its position in the market. These airlines have a strong brand name which makes them to have a competitive advantage over Easyjet. The name ‘Virgin Atlantic’ is quite unique and it attracts many customers to use the airline. Research shows that virgin atlantics’ airline provider is global in nature. It operates its services to Barbados, Lagos, Johannesburg, Hong Kong and London Hub. This is a great strength for this airline. (Branson, 2006). One aspect that is important to airlines is safety. This airline is highly reputed for safety and this has enabled customers remain loyal to it. The airline also has got qualified personnel like the cabin crew, control assistants, flight attendants, customer care, pilots and stewards. (Branson, 2006). The British and Ryan airlines have efficient customer service and effective policies that positively affect the overall running of the airlines. These airlines have a competitive edge over the Easyjet and Virgin Atlantic in terms of the many operation routes they have. The British airline has a high technological advancement which has greatly increased its customer base. The Virgin Atlantic has some weaknesses which affects its smooth operation in the airline industry. One of them is very evident in its prices. Virgin Atlantic airline flight charges are slightly higher than the other airlines. This makes most people who are middle class not to afford their services. Another weakness in Virgin Atlantic airline is in its departure control systems which are not really updated to the current technology. Ryan airline which is the major Easyjet competitor in the market has continually expanded and made lots of profits over the years. Thus, the airline has enough resources to cater for its consumers. It has a stable base and enjoys the comfortable position it holds in the market. Easyjet offers affordable flight prices attracting many customers to use its services. The Ryan airline and British airlines have very high operational costs. This is because they contract the services of customer agents who charge them exorbitant prices. Similarly, because they have a business class, the numbers of seats are reduced and the airline is also forced to increase the number of cabin crew it has to cater for passengers in the business class. The low flight charges of Easyjet plane are what attract customers to its services. The key element of the brand is the low price. The management uses differential pricing systems. (Michael, 1985). The cost of flight is directly related to the time one wishes to travel. Off-peak travelling and advance ticket booking is less expensive. Easyjet encourages its customers to book tickets online by giving discounts to tickets booked online. The airline company has good promotion strategies that catch the attention of many potential customers. Some of the attention catching lines that the airline uses include: ‘size matters’, and ‘the web’s favourite airline’. Most of its advertising campaigns are humorous, attention-catching and unforgettable. (Hilltop, 1994) For Easyjet to do well in future, it has to consider how it is going to handle new entrants in the market. It should decide whether it is going to create niche segments in the market for the new entrants or if it is going to compete aggressively on price, routes and services to drive the entrants out of the market. Easyjet should make strategic decisions market research on the size of different combinations of pricing and service if it intends to increase its market share over the next three years. It has to know the amount of power the competitor has over it. (Massingham, 1988). For example, the competitor’s service costs, competitor’s capacity for the various airline routes. Easyjet should target leisure travellers this is because business travellers usually seek very high quality service, frequent flights to a wide range of destinations which could translate to high operational costs and low profits. The airlines need to develop an accurate and realistic assessment of the market-niche it wants to serve. The market shares of Easyjet could increase in the next three years if it adopts CRM (Cause Related Marketing) scheme which involves selling shares in forest help programmes over its websites and supporting charity by collecting foreign currency on flights. The airline should also establish a growth plan that would see it expanding over the next three years. (Matthias, 2005) Experts have predicted that Easyjet airline is well positioned in the market and that it has excellent growth opportunities for the low-cost sector. Competition is likely to intensify because the UK market is really saturated. Therefore, marketing is very important if Easyjet wants to attract new customers as well as maintain those that it already has. Since the UK market provides very little growth opportunity, more airlines are likely to invade the continental market with new bases being established at Berlin as well as Eastern Europe. (Collett, 1999). Marketing should play a role in convincing customers that flying is the safest mode of transport. Before formulating a market plan for the airline, the political, legal, Technological, Socio-cultural, and Economic factors should be taken in to consideration. (Massingham, 1988)